Free chapter · 27 pages · PDF
What is one subscriber worth to you? Find out before you pay for traffic.
The free first chapter of The No-Hype Funnel by AlexC: Start Here + Chapter 1.
- Count every stage of your funnel, and the rate between stages.
- Work out what one lead is worth to you, from your own numbers.
- Set the most you can pay for a lead, before you spend on ads.
Look inside the book
Contents 
Funnel math sheet (Ch 1) 
Welcome email 1 (Ch 5) 
Email-law checklist (Ch 7)
The problem
You have something good to sell. People find you. Some sign up. Most never buy. When someone offers you leads for a dollar each, you can't tell whether that's a bargain or a loss.
Chapter 1
Chapter 1 gives you that number. In the book's illustrative example, each lead is worth about $0.89 to a spice shop, so it should pay at most about $0.62. You fill in the same sheet with your own numbers.
Illustrative: the book's Chapter 1 example.
Without it, every offer of traffic looks cheap. Nothing in your numbers tells you when to stop paying.
No income promise: the chapter gives you a way to measure, not a result.